takes after the name of it’s owner. The team dedicates a Clothing and Gear Brand for Off Roaders, Wheelers, Crawlers and Adventurers alike. Cognizant of the need to cater to this spirited, responsible and professional group of people, the company’s goal is to design products that add functionality to style. Axel and his son Marvin (the brains behind the Brand) have officially been associated with FORTEC® since 1991. Being one of our first customers, let alone a friend, FORTEC® recognizes Axel’s passion, understanding and experience in the area of off-roading and Jeeps®. Over the years, Axel has indulged himself in testing the resolve of his resident YJ in nearby off-road terrains and multiple Moab trips. Consequently, FORTEC®’s scrutiny and upkeep of his beloved YJ, rendered before as well as after his adventures, has known to reach legendary proportions. The Jeep® has stood the test of time and we are proud that our customizations and upgrades have exceeded Axel’s expectations time and again. The alliance between AXEL and FORTEC® is a natural and synergistic one. Our values coincide, and with great responsibility and pride, we feature AXEL’s unique and one of its kind OFF ROAD GEAR & APPAREL.